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Hipflask Spirits Announce National Deal with Morrisons

Hipflask Spirits Announce National Deal with Morrisons

Drinks to be stocked in six locations across Scotland

Award-winning drinks producer Hipflask Spirits has today (Monday 3rd June 2024) announced their partnership with Morrisons supermarkets, with four lines stocked in six key Scottish locations.

Initially the deal sees the lifestyle spirit available at stores including Fort William, Auchinlea, Dundee, Perth, Gyle and Arbroath, each stocking four of Hipflask’s best-selling flavours; Golden Spiced Rum, Rhubarb & Lime Liqueur, Cherry & Vanilla and Raspberry Infused Gins.

Based in Angus, Hipflask was founded by Bothy Trading entrepreneur Kim Cameron and is made for the adventurers, travellers and those with their own code for the road.  Unlike sister spirit brand Gin Bothy that uses traditional methods,  batching, pouring and labelling every bottle by hand, Hipflask has the versatility to be volume produced to meet the demands of larger retail partners.

The deal marks the brand’s second foray into supermarket stores, being selected as part of Aldi’s Next Top Product search in 2021 and subsequently included in their Scottish stores for their Scottish Spirits Festival the same year.

Kim Cameron, Founder of Bothy Trading and Hipflask Spirits, said: “This partnership with Morrisons marks an important milestone for Hipflask Spirits. We're thrilled to make our products more accessible to customers across Scotland through this collaboration. As a brand rooted in adventure and authenticity, we're excited to see our spirits journeying into new territories, inviting more people to join us on our next adventure."

The deal comes at an exciting time of growth for Bothy brands, as the Gin Bothy recently featured in the 96th Oscars goodie bags, with the Jam and Butter Bothies launched in 2023. Moving to a new Forfar premises last summer in order to maximise production capabilities, develop new ranges and increase staff numbers.

Morrisons Local Sourcing Specialist for Scotland, April Pollok said:  “At Morrisons, we are always keen to support Scottish suppliers and the launch of the Hipflask Spirits range from the Gin Bothy team across a selection of our stores has already brought great feedback from our customers and colleagues alike. We look forward to continuing to grow our relationship with the team at Gin Bothy and bring their exciting range to a wider audience.”

Now available in-stores, for more information about Hiplask Spirits visit www.ginbothy.co.uk/collections/hipflask-spirits

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